Project: Logo for Retail Store

Client: Intrepid Pictures

Role: Designer

ABOUT THE PROJECT

To say that things move fast in the film world is an understatement. This production group’s crew had just chosen the location for a store appearing in the film Crush (2013), and they needed a logo immediately in order to begin dressing the set.

The art director sent me some rough sketches (on a napkin, no less) of what he was thinking and in a few hours I sent back a range of potential options.

Of the three shown here, the one on the right (in brown and orange) was chosen and developed into signage for the store’s awning, window and interior. In just over 24 hours, the project was complete.

With over 2 decades of experience in agency and studio settings, Amy Redmond is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She also teaches at the School of Visual Concepts.