Project: Product Catalog
Client: Kata Golda
Role: Art Direction + Design + Copywriting
Creating a print catalog for Kata Golda, a small business with over 400 products, is no small endeavor. This was my third — and at 64 pages, the largest — and while certain things have become easier, this epic project never fails to require everyone’s full attention. From initial concepting and schedule planning, photography direction and copywriting, this project kept me busy for most of 2011.
The final push came in early 2012, as photography was wrapped up and the final layouts were put into place. The final stretch was the press proof review, which went amazingly well. The end result is a colorful, playful catalog that had just as much love poured into as the handmade products it features.
Art Direction & Design: Amy Redmond
Photography: Frank White
Copywriting & Editing: Amy Redmond, Kate Dean, Alison Kaplan
Printing: Lithtex Northwest
With over 18 years of experience in agency and studio settings, Amy Redmond is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She also teaches at the School of Visual Concepts.