Project: Achievers, National Brochure (2018)

Client: YMCA

Role: Art Direction + Design

Photography: YMCA

In 2018 I partnered with the national chapter of YMCA to improve the promotion of Achievers, their youth leadership development program for teens in underserved communities.

The program offers pathways for career growth to youth 10–18 years old. These experiences are brought to life through a full-color, photography-rich brochure that is distributed to youth, parents, and YMCA branches across the country.

The new, 12-page brochure measures 8.5×11 inches, is distributed nationwide, and the design became the basis for a promotional film for the program.

As a well-organized, dynamic visual creative with over two decades of experience in agency and studio settings, Amy Redmond provides thoughtful design leadership to innovative non-profit and corporate clients focused on making a positive impact in our communities. To keep her creativity refreshed, Amy balances design work with time in her letterpress studio (Amada Press). She also teaches at Seattle’s School of Visual Concepts.