Project: Honey Jar Package Design (2021)

Client: Survivor Bee

Role: Art Direction & Visual Design

Package design for a Survivor Bee’s two lines of Pacific Northwest honey: a 5 oz. private reserve of raw honey, and a 10 oz. Grade A honey available in 4 flavors.

By designing a label system that shares the same flower design, I was able to shift some of the budget from the design process into production. All labels shared the same dark gray for one ink color, but each had its own unique second color. This saved on plate costs, and allowed the client to afford the letterpress printing — a form of relief printing that makes the labels tactile and evokes the spirit of the handmade.

Private Reserve Raw Honey (5 oz sleeve & lid)

Colors were chosen with care, so that if at any point in the future we need to consider to digital or offset printing, the spot colors can be easily replicated in CMYK.

PACIFIC NORTHWEST Buckwheat Honey (10 oz JAR)
Cascade Mountain Wildflower Honey (10 oz JAR)
Washington Raspberry Honey (10 oz JAR)

All jars, regardless of volume, have the same lid diameter but needed a custom die to cut the circles. I made the most of this cost by including a safety tab in the label design. This eliminated the need to use plastic shrink wrap as a sealant, and saved time in the packaging process.

Survivor Bee honey is available for purchase from select Puget Sound vendors, including Theo Chocolate’s flagship store in Fremont,  Capitol Hill’s Sugarpill, and by delivery from Maven Meals. All profits support pollinator conservation.


Letterpress Printing: Evolution Press, Seattle

Paper: Letterpress printed on Neenah 30% post-consumer recycled paper

Photography: Radford Creative

Experienced with working in agency and studio settings, Amy Redmond is an art director and visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She teaches typography at the School of Visual Concepts and letterpress printing at Partners in Print, where she also serves as a founding member of PiP’s Leadership Team.

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July 9, 2021