Project: SparkThink Marketing Collateral (Site Design & White Papers)

Client: Slalom (Seattle)

Role: Art Director

Slalom is a modern consulting firm focused on strategy, technology, and business transformation. They help companies tackle their most ambitious projects and build new capabilities. To do this they created SparkThink, an easy-to-use tool that facilitates workshops, conducts surveys, and moves projects forward — in person or remotely.

LEVERAGING EXISTING SYSTEMS

After finishing the branding work, I turned my attention to SparkThink’s marketing site. To make the most of limited resources and a short timeline, I audited Slalom’s main site and extracted modules that would serve our needs to build a wireframe. This roadmap allowed the dev team to get started with backend work, and guided the copywriters while I worked on visual content.

The designs shown below are comps, framing out how the internal team can take my creative direction and build it. As a contractor I am accustomed to packaging my creative work as a tool kit, and plan carefully to make the handoff smooth & intuitive.

 

SECTION 1: INTRODUCTION

Modules A and B introduce the product and validate its usefulness with client testimonials.

SECTION 2: FEATURES

Modules C and D speak to the app’s features, and call out 4 key product offerings.

SECTION 4: WORKSHOPS

Workshops are the heart of SparkThink. Modules E and F provide detail about this complex feature; Module G is a carousel that allows the user to cycle through multiple feature descriptions.

SECTION 5: SURVEY

Module H introduces the virtual survey capabilities of SparkThink, and leverages the carousel module once more to highlight multiple features.

 

SECTION 6: REASONS TO BELIEVE

Modules I and J summarize, in 6 bite-size morsels, the reasons why reluctant joiners should reconsider. Those who thirst for even further detail can download a white paper. The web page offers with a last call to “Start a SparkThink” and closes with contact information and a subtle FAQ.

 

WHITE PAPER

This template for a white paper summarizes the attributes of SparkThink and offers an alternative way to digest its offerings.

 

To see more of my work with Slalom, view the SparkThink brand page.


Experienced with working in agency and studio settings, Amy Redmond is an art director and visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She teaches typography at the School of Visual Concepts and letterpress printing at Partners in Print, where she also serves as a founding member of PiP’s Leadership Team.

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June 27, 2020