Project: SparkThink Site Design
Client: Slalom (Seattle)
Role: Art Director
Slalom is a modern consulting firm focused on strategy, technology, and business transformation. They help companies tackle their most ambitious projects and build new capabilities. To do this they created SparkThink, an easy-to-use tool that facilitates workshops, conducts surveys, and moves projects forward — in person or remotely.
LEVERAGING EXISTING SYSTEMS
After finishing the branding work, I turned my attention to SparkThink’s marketing site. To make the most of limited resources and a short timeline, I audited Slalom’s main site and extracted modules that would serve our needs to build a wireframe. This roadmap allowed the dev team to get started with backend work, and guided the copywriters while I worked on visual content.
The designs shown below are comps, framing out how the internal team can take my creative direction and build it. As a contractor I am accustomed to packaging my creative work as a tool kit, and plan carefully to make the handoff smooth & intuitive.
SECTION 1: INTRODUCTION
Modules A and B introduce the product and validate its usefulness with client testimonials.
SECTION 2: FEATURES
Modules C and D speak to the app’s features, and call out 4 key product offerings.
SECTION 4: WORKSHOPS
Workshops are the heart of SparkThink. Modules E and F provide detail about this complex feature; Module G is a carousel that allows the user to cycle through multiple feature descriptions.
SECTION 5: SURVEY
Module H introduces the virtual survey capabilities of SparkThink, and leverages the carousel module once more to highlight multiple features.
SECTION 6: REASONS TO BELIEVE
Modules I and J summarize, in 6 bite-size morsels, the reasons why reluctant joiners should reconsider. Those who thirst for even further detail can download a white paper. The web page offers with a last call to “Start a SparkThink” and closes with contact information and a subtle FAQ.
This template for a white paper summarizes the attributes of SparkThink and offers an alternative way to digest its offerings.
To see more of my work with Slalom, view the SparkThink brand page.
As a well-organized, dynamic visual creative with over two decades of experience in agency and studio settings, Amy Redmond provides thoughtful design leadership to innovative non-profit and corporate clients focused on making a positive impact in our communities. To keep her creativity refreshed, Amy balances design work with time in her letterpress studio (Amada Press). She also teaches at Seattle’s School of Visual Concepts.