Project: Seeds of Compassion (Logo)

Client: Seeds of Compassion

Role: Lead Designer

Agency: WongDoody (Seattle)

This high-profile Seattle event, to promote early childhood development, included His Holiness the Dalai Lama’s attendance. Along with the increased global impact, the organization needed a new branding platform and identity system.

Seattle’s WongDoody provided the brand strategy from which all subsequent communication lifted. In addition to a new identity system, including the event logo, a complete campaign (TV, posters, outdoor and transport advertising) promoted the organization and event.

The result: More than 150,000 people attended, with news coverage around the world.


As a well-organized, dynamic visual creative with over two decades of experience in agency and studio settings, Amy Redmond provides thoughtful design leadership to innovative non-profit and corporate clients focused on making a positive impact in our communities. To keep her creativity refreshed, Amy balances design work with time in her letterpress studio (Amada Press. She also teaches at Seattle’s School of Visual Concepts.

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April 2, 2008