Project: Building a Better Food Future: 2018 Annual Report
Client: The Beecher’s Foundation
Role: Art Direction / Design
Printer: Lithtex Northwest, Bellingham
I find it increasingly important that I work with organizations actively working to improve the health of our communities. This marks my second project with The Beecher’s Foundation, whose mission to re-imagine our food future, and their programs directly help Puget Sound residents take control over the quality of their food choices, regardless of income, age, and cooking skills.
To maximize our production budget, we built the report using the previous year’s format, with some minor improvements that accommodate the growth their programs experienced in 2018.
Through direct programming for youth (Pure Food Kids) and adults (Sound Food Uprising), The Beecher’s Foundation educates and inspires people to eat real food and vote with every food dollar. With the support of enthusiastic partners, these two programs is making headway in its ambitious, 10-year community campaign to change the way Puget Sound eats.
“It’s now much easier to talk about nutrition and making better food choices in order to be our best selves in school.”
— MONICA CHUN, 5th GRADE TeACHER at enetai elementary, whose class participated in a pure food kids workshop
For more information about the Foundation’s work in public schools and businesses, and to participate in a workshop, visit BeechersFoundation.org.
Experienced with working in agency and studio settings, Amy Redmond is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She also teaches at the School of Visual Concepts.