![\"\"](\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/02\/BLBG-logo-color_web-1024x1024.jpg\"){kind=logo}
Project<\/strong>: Logo for Big Lake Bar & Grill<\/p>\nClient<\/strong>: Big Lake Bar & Grill<\/p>\n Role<\/strong>: Designer + Art Director<\/p>\n <\/p>\n ABOUT THE PROJECT In early 2018 the new owners of Big Lake Bar & Grill<\/a> began the process of renovating this beloved local hangout, starting with a new logo that reflects the area’s deep roots as a logging community.<\/p>\n Situated in what was once the town of Montborne (in the foothills of the Skagit River watershed near Mt. Vernon, Washington), this family-owned restaurant boasts views of Big Lake and enjoys warm afternoon sunlight. Starting in the late 1800s the\u00a0Nelson Neal Lumber Company called Montborne home, with Day Lumber Company as its neighbor further down the road. The lumber and shingle mills are now gone, but generations of families take pride in this community and enjoy the\u00a0outdoor recreation opportunities the area has to offer.<\/p>\n Big Lake’s history and environment all contributed to the logo concept, manifesting in the shapes of an old rusted saw blade, tree, and water. The type for “Big Lake” was created from hand-inked proofs I printed of wood type \u2014 type that was once part of the collection in nearby private letterpress shop.<\/p>\n <\/p>\n DESIGNED FOR MULTIPLE USES<\/strong><\/p>\n The client knew from the beginning he wanted an emblematic mark that easily lends itself to use on merchandise. Being able to show his \u2014 and his customers’\u2014 pride in being a Big Lake resident was important.<\/p>\n At each stage of the development process we tested the logo on t-shirts, hats, glasses and growlers so that we could evaluate how it would perform.<\/p>\n Through this exercise we realized that a secondary version of the logo, one without the saw blade, was needed for applications requiring simplicity.<\/p>\n <\/p>\n DELIVERING A FULL LOGO SUITE<\/strong><\/p>\n Once the final concept was approved, I shifted to building out the color variations needed for a full array of applications, from black & white to full color.<\/p>\n To help ensure quality control in how the logo is reproduced, I created a basic usage guide that shows all of the logo formats for print and web use \u2014 along with\u00a0a list of their corresponding file names.<\/p>\n Details about the color breakdowns for each production process\u00a0(RGB, hex, CMYK, & spot colors) were also provided.<\/p>\n This allows my client to send vendors a single link to a folder containing the assets & usage guide, eliminating the need for the client to worry about which file format & ink specifications are right for the job.<\/p>\n <\/p>\n WHAT’S NEXT If you pass through Mt. Vernon, Washington, be sure to take a detour onto Route 9 and enjoy the view of the lake over a bite or pint \u2014 or perhaps some live music on the weekends.\u00a0 An insider tells me the menu is getting some new items (the pastrami sandwich<\/a> is the bomb), and that Big Lake Bar & Grill<\/a> t-shirts and beer cozies will be available soon.<\/p>\n Experienced with working in agency and studio settings,\u00a0Amy Redmond<\/a>\u00a0is an art director and visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press)<\/a>\u00a0in Seattle. She teaches typography at the\u00a0School of Visual Concepts<\/a> and letterpress printing at Partners in Print<\/a>, where she also serves as a founding member of PiP’s Leadership Team.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Project: Logo for Big Lake Bar & Grill Client: Big Lake Bar & Grill Role: Designer + Art Director ABOUT THE PROJECT In early 2018 the new owners of Big Lake Bar & Grill began the process of renovating this beloved local hangout, starting with a new logo that reflects the area’s deep roots […]<\/p>\n","protected":false},"author":1,"featured_media":881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[63,43,32,42,55,62],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/875"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":19,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/875\/revisions\/1448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/881"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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