{"id":765,"date":"2014-06-09T13:40:55","date_gmt":"2014-06-09T20:40:55","guid":{"rendered":"http:\/\/amyredmond.com\/portfolio\/?p=765"},"modified":"2021-01-28T19:09:30","modified_gmt":"2021-01-29T03:09:30","slug":"tca-flightpath","status":"publish","type":"post","link":"https:\/\/amyredmond.com\/portfolio\/tca-flightpath\/","title":{"rendered":"The Common Acre \/ Flight Path
\u2014
Environmental Graphics"},"content":{"rendered":"

\"\"Project<\/strong>: Flight Path<\/p>\n

Client<\/strong>: The Common Acre<\/p>\n

Role<\/strong>: Designer + Art Director<\/p>\n

 <\/p>\n

THE DESIGN CHALLENGE
\n<\/strong>
\nIn 3 weeks, design a visual identity for the\u00a0Flight Path<\/em>\u00a0project, along with environmental signage for its art & education exhibit in the Seattle-Tacoma International Airport.<\/p>\n

ABOUT THE PROJECT
\n<\/strong><\/p>\n

Flight Path<\/em>\u00a0is a project of\u00a0The Common Acre<\/a>, with support from the\u00a0Port of Seattle<\/a>,\u00a0Urban Bee Company<\/a>\u00a0and\u00a04Culture<\/a>). It will turn scrub land around Sea-Tac International Airport into pollinator habitat, raise better bees, and raise awareness inside the airport through an art and education exhibit involving 30\u201340 regional artists. (The exhibit opened June 17, 2014.\u00a0View the press release<\/a>.)<\/p>\n

\u201c\u0007Honeybees and other pollinators are in real peril. Not uncoincidentally, our food system, which is rooted in long-distance transportation, is in dire straits. Our goal with Flight Path is to change that. At the nation\u2019s 15th busiest airport, we will create a new model for land use, public-private partnership, and cultural engagement nation-wide.\u201d \u2014 Common Acre<\/em><\/p>\n

 <\/p>\n

DEVELOPING THE LOGO<\/strong>
\n<\/strong><\/p>\n

In my research about bees, I discovered a diagram showing the path a bee makes when communicate to other bees where pollen can be found. Further research revealed that the paths planes follow in and out of Sea-Tac Airport create similar shapes. In trying to tell the story of how bees & humans are connected, this became a great source of inspiration for both the logo and the exhibition signage.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

The following pages, below, are my early sketches for the\u00a0Flight Path<\/em>\u00a0logo.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

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\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

[Below: Final\u00a0Flight Path\u00a0<\/em>logo, in black & white.]<\/p>\n

\"\"<\/p>\n

INCORPORATING COLOR & CREATING SIGNAGE<\/strong>
\n<\/strong><\/p>\n

Bees see many colors differently than we do; for example, orange looks like green to them. Blue, however, appears the same to both of us. These facts first informed the color choices for the exhibit signage. After playing with it for awhile I solidified some ideas, applied them to the logo, and then went back and updated the signage. That\u2019s not the usual way to develop a logo, but with a 3-week timeline it was necessary to allow some back-and-forth in the design process.<\/p>\n

[Below: Final\u00a0Flight Path\u00a0<\/em>logo, in color.]<\/p>\n

\"\"<\/p>\n

[Below: Environmental signage for the\u00a0Flight Path<\/em>\u00a0exhibit in Sea-Tac Airport. Elevations provided courtesy of VIA Architects.]<\/p>\n

\"\"\"\"\"\"\"\"<\/p>\n

Visual Design<\/strong>:\u00a0Amy E. Redmond
\nExhibit Curator<\/strong>:\u00a0Kate Fernandez
\nFabrication Manager<\/strong>:\u00a0Tim Stackpole
\nProduction Design<\/strong>:\u00a0VIA Architects
\nExhibit Casements<\/strong>:\u00a0EMP Museum
\nPhotography<\/strong>:\u00a0Rod Hatfield<\/p>\n

Flight Path\u00a0is a project of\u00a0The Common Acre<\/a>, with support from the\u00a0Port of Seattle<\/a>,\u00a0Urban Bee Company<\/a>\u00a0and\u00a04Culture<\/a>. Thanks is also due to all\u00a0Kickstarter contributors<\/a>, who helped get this project off the ground.<\/p>\n

\n

With over 18 years of experience in agency and studio settings,\u00a0Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Project: Flight Path Client: The Common Acre Role: Designer + Art Director   THE DESIGN CHALLENGE In 3 weeks, design a visual identity for the\u00a0Flight Path\u00a0project, along with environmental signage for its art & education exhibit in the Seattle-Tacoma International Airport. ABOUT THE PROJECT Flight Path\u00a0is a project of\u00a0The Common Acre, with support from the\u00a0Port […]<\/p>\n","protected":false},"author":1,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[66,54,56,15,8,40,22,34,12,57,59,65,16],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/765"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":6,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":1164,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/765\/revisions\/1164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}