{"id":720,"date":"2003-09-09T09:34:33","date_gmt":"2003-09-09T16:34:33","guid":{"rendered":"http:\/\/amyredmond.com\/portfolio\/?p=720"},"modified":"2021-01-28T00:07:24","modified_gmt":"2021-01-28T08:07:24","slug":"heerwagen","status":"publish","type":"post","link":"https:\/\/amyredmond.com\/portfolio\/heerwagen\/","title":{"rendered":"McGraw Hill<br>\u2014<br>Book Design"},"content":{"rendered":"<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-464 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/heerwagenCvr.gif\" alt=\"\" width=\"327\" height=\"405\" \/>Book Title<\/strong>: <em>Active and Passive Environmental Controls: Informing the Schematic Designing of Buildings\u00a0<\/em><\/p>\n<p><strong>Client\/Publisher<\/strong>: McGraw-Hill (2003)<\/p>\n<p><strong>Role<\/strong>: Design, typesetting<\/p>\n<p><strong>Author<\/strong>: Dean Heerwagen<\/p>\n<p><strong>Size<\/strong>: 8 x 10 inches, case bound<\/p>\n<p>This foundational architecture textbook by University of Washington professor Dean Heerwagen is, at close to 1000 pages and 4.5 pounds, the largest book I&#8217;ve designed and typeset.<\/p>\n<p>Working within the publisher&#8217;s page design standards for a one-color interior, I set up a template for the chapters and then dug in to the 6-month task of flowing in the manuscript and developing the full-color cover.<\/p>\n<p>The design is strictly utilitarian per McGraw-Hill&#8217;s design standards, but care was given to how a student approaches the text, making sure illustrations and charts appeared on the spread in which they were mentioned.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-465 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/heerwagenInt.gif\" alt=\"\" width=\"327\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Six months seems like a long time for layout, but for a textbook of this scale it was a fast-paced schedule. To minimize downtime, the author and I worked out a schedule that allowed for him to review one chapter&#8217;s design while I worked on the next, while also prepping another chapter for the design phase. This meant that at any given time we would each be working on 2 or more chapters, revising one while building another. There were many late nights, but I&#8217;m pleased to say our agile approach worked and we were happy with the results.<\/p>\n<hr \/>\n<p><span style=\"color: #808080;\"><em>With over 18 years of experience in agency and studio settings,\u00a0<a title=\"Amy Redmond (Art Direction\/Design\/Letterpress)\" href=\"https:\/\/web.archive.org\/web\/20161019181801\/http:\/\/www.amyredmond.com\/\">Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (<a title=\"Amada Press\" href=\"http:\/\/amadapress\" target=\"_blank\" rel=\"noopener\">Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0<a title=\"School of Visual Concepts\" href=\"http:\/\/www.svcseattle.com\/\" target=\"_blank\" rel=\"noopener\">School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Book Title: Active and Passive Environmental Controls: Informing the Schematic Designing of Buildings\u00a0 Client\/Publisher: McGraw-Hill (2003) Role: Design, typesetting Author: Dean Heerwagen Size: 8 x 10 inches, case bound This foundational architecture textbook by University of Washington professor Dean Heerwagen is, at close to 1000 pages and 4.5 pounds, the largest book I&#8217;ve designed and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[5,54,7,6,29],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/720"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":4,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/720\/revisions"}],"predecessor-version":[{"id":1295,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/720\/revisions\/1295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}