![\"\"](\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/11.kgDIYkit-SUMMER_BkCVR-1024x1024.jpg\")
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Project<\/strong>: DIY Sewing Kit\u00a0<\/em>Craft Book Series <\/p>\n In 2012 Kata Golda expanded its product line to include a DIY Sewing Kit<\/em> series, which came with an illustrated instruction booklet and the supplies needed to make the project.<\/p>\n Special consideration was given to the design\u2019s ability to expand as the series grows; it started with 3 kits and grew to include 14 kits.<\/p>\n This client is a small one, with only a handful of part-time employees. Developing the owner\u2019s vision into a marketable product required my full attention and willingness to take on multiple responsibilities: editing text and illustrations, photo direction, design, typesetting, proofreading, prepress\u2026 and once published, marketing.<\/p>\n The end result is a product line appealing to the growing market of do-it-yourself crafters and positioning Kata Golda for expanded growth in the retail market.<\/p>\n With over 18 years of experience in agency and studio settings,\u00a0Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Project: DIY Sewing Kit\u00a0Craft Book Series Client: Kata Golda Role: Art Direction + Design + Copyediting Photography: Frank White Printing: Lithtex Northwest In 2012 Kata Golda expanded its product line to include a DIY Sewing Kit series, which came with an illustrated instruction booklet and the supplies needed to make the project. Special consideration […]<\/p>\n","protected":false},"author":1,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[5,88,6,29,18,59],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/693"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":7,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":812,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/693\/revisions\/812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/430"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nClient<\/strong>: Kata Golda
\nRole<\/strong>: Art Direction + Design + Copyediting
\nPhotography<\/strong>: Frank White
\nPrinting<\/strong>: Lithtex Northwest<\/p>\n\n\t\t\t\t![\"\"](\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2012\/05\/12.kg_diykit-bunny_int.jpg\")
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