{"id":224,"date":"2015-09-17T16:45:00","date_gmt":"2015-09-17T23:45:00","guid":{"rendered":"http:\/\/amyredmond.com\/portfolio\/?p=224"},"modified":"2022-05-15T15:57:10","modified_gmt":"2022-05-15T22:57:10","slug":"kexp-turn-it-up-poster","status":"publish","type":"post","link":"https:\/\/amyredmond.com\/portfolio\/kexp-turn-it-up-poster\/","title":{"rendered":"KEXP<br>\u2014<br>Turn It Up! Poster"},"content":{"rendered":"<div id=\"post-2270\" class=\"article\">\n<div>\n<div id='gallery-1' class='gallery galleryid-224 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/amyredmond.com\/portfolio\/msft-band\/kexpturnitup-poster-rgb081215\/'><img width=\"1296\" height=\"1728\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-RGB081215.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-RGB081215.jpg 1296w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-RGB081215-225x300.jpg 225w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-RGB081215-768x1024.jpg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-RGB081215-1200x1600.jpg 1200w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Project<\/strong>: Poster for KEXP\u2019s Turn It Up! event (2015)<\/p>\n<p><strong>Client<\/strong>: KEXP<\/p>\n<p><strong>Role<\/strong>: Design + Illustration + Art Direction<\/p>\n<p><strong>Awards<\/strong>: 2016 Silver Seattle ADDY Winner<\/p>\n<p>&nbsp;<\/p>\n<p>In the summer of 2015, Seattle\u2019s\u00a0<a title=\"SVC Seattle\" href=\"https:\/\/web.archive.org\/web\/20161019120815\/http:\/\/www.svcseattle.com\/\">School of Visual Concepts<\/a>\u00a0teamed up with local radio station\u00a0<a href=\"https:\/\/web.archive.org\/web\/20161019120815\/http:\/\/newhome.kexp.org\/\">KEXP<\/a>\u00a0to develop a series of promotional posters for\u00a0<em>Turn It Up!,<\/em>\u00a0a fundraising event for KEXP\u2019s new home at Seattle Center.<\/p>\n<p>Our small group of designers, led by Sub Pop art directors Jeff Kleinsmith and Sasha Barr, met 3 times over a month\u2019s period for kickoff, reviews, and final critiques with a representative from KEXP before sending 10 different posters to press.<\/p>\n<figure id=\"attachment_229\" aria-describedby=\"caption-attachment-229\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-229 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail01.jpg\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail01.jpg 450w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail01-150x150.jpg 150w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail01-300x300.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-229\" class=\"wp-caption-text\">Detail (above) of 3 records, inked and proofed by hand. Note how the blue record\u2019s label left a ghost image of its type.<span style=\"font-size: 20px;\">\u00a0<\/span><\/figcaption><\/figure>\n<\/div>\n<p>Using the theme of \u201cfostering growth in the music community\u201d as inspiration, I collected found objects and pulled hand-inked proofs of them. Their rich textures, combined with hand-inked wood type, were digitally assembled \u2014 a process that at times I think was slower than actually letterpress printing the posters directly. The final 18\u00d724\u2033 poster was digitally printed by Windward Press.<\/p>\n<figure id=\"attachment_234\" aria-describedby=\"caption-attachment-234\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-234 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail02.jpg\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail02.jpg 450w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail02-150x150.jpg 150w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail02-300x300.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-234\" class=\"wp-caption-text\">Detail (above) of hosta and day lily leaves, inked and proofed by hand. I&#8217;m always amazed at how well the veins appear, even through the folds of the leaves.<\/figcaption><\/figure>\n<figure id=\"attachment_235\" aria-describedby=\"caption-attachment-235\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-235 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail03.jpg\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail03.jpg 450w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail03-150x150.jpg 150w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/kexpTurnItUp-poster-detail03-300x300.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-235\" class=\"wp-caption-text\">Detail (above) of hand-inked wood type, colorized and composed digitally.<\/figcaption><\/figure>\n<p>Each poster was available for sale at the 1st annual\u00a0<em>Turn It Up!<\/em>\u00a0event, held at Showbox SoDo on September 10, 2015 and attended by many in the Seattle creative agency community. Also featured at the event, in addition to live music, were creative works done in collaboration with local musicians.<\/p>\n<p>To listen live to KEXP 90.3 FM&#8217;s amazing programming, or to learn more about their community focus, visit <a href=\"http:\/\/kexp.org\/\">KEXP.org<\/a>.<\/p>\n<\/div>\n<hr \/>\n<p><span style=\"color: #808080;\"><em>With over 18 years of experience in agency and studio settings,\u00a0<a title=\"Amy Redmond (Art Direction\/Design\/Letterpress)\" href=\"http:\/\/www.amyredmond.com\/\">Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (<a title=\"Amada Press\" href=\"http:\/\/amadapress.com\" target=\"_blank\" rel=\"noopener\">Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0<a title=\"School of Visual Concepts\" href=\"http:\/\/www.svcseattle.com\/\" target=\"_blank\" rel=\"noopener\">School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project: Poster for KEXP\u2019s Turn It Up! event (2015) Client: KEXP Role: Design + Illustration + Art Direction Awards: 2016 Silver Seattle ADDY Winner &nbsp; In the summer of 2015, Seattle\u2019s\u00a0School of Visual Concepts\u00a0teamed up with local radio station\u00a0KEXP\u00a0to develop a series of promotional posters for\u00a0Turn It Up!,\u00a0a fundraising event for KEXP\u2019s new home at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[37,36,35,40,34,12],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/224"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":17,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"predecessor-version":[{"id":938,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/224\/revisions\/938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}