{"id":214,"date":"2015-10-09T16:25:34","date_gmt":"2015-10-09T23:25:34","guid":{"rendered":"http:\/\/amyredmond.com\/portfolio\/?p=214"},"modified":"2021-07-03T17:23:13","modified_gmt":"2021-07-04T00:23:13","slug":"msft-band","status":"publish","type":"post","link":"https:\/\/amyredmond.com\/portfolio\/msft-band\/","title":{"rendered":"Microsoft Band<br>\u2014<br>Responsive Site Design"},"content":{"rendered":"<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-217 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile.jpg\" alt=\"\" width=\"1438\" height=\"432\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile.jpg 1438w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile-300x90.jpg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile-768x231.jpg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile-1024x308.jpg 1024w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band-profile-1200x361.jpg 1200w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/>Project<\/strong>: Microsoft Band site redesign<\/p>\n<p><strong>Clients<\/strong>: Microsoft + POSSIBLE (Seattle)<\/p>\n<p><strong>Role<\/strong>: Art Director<\/p>\n<p>Milestones include a responsive site redesign for the October 2015 launch of the newest version of\u00a0Band,* Microsoft\u2019s fitness-tracking wearable with the productivity features of a smart watch. The new site was released alongside POSSIBLE\u2019s redesign of an entire suite of Microsoft device sites, combining product marketing and storytelling in a way that highlights the seamless connection of the Windows 10 operating system across all Microsoft devices.<\/p>\n<p><em>*Sadly, Microsoft no longer makes this device.<\/em><\/p>\n<hr \/>\n<div id='gallery-1' class='gallery galleryid-214 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/amyredmond.com\/portfolio\/msft-band\/band2_hpcrop\/'><img width=\"1920\" height=\"1572\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop.jpg 1920w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop-300x246.jpg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop-768x629.jpg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop-1024x838.jpg 1024w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop-1200x983.jpg 1200w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/BAND2_HPcrop-1860x1523.jpg 1860w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<hr \/>\n<p>The alignment of these sites, including Surface and Xbox, into a singular brand experience marked a notable moment for Microsoft \u2014 and an amazing feat of collaboration by the Microsoft Devices teams at\u00a0<a title=\"POSSIBLE site\" href=\"https:\/\/www.possible.com\/\" target=\"_blank\" rel=\"noopener\">POSSIBLE<\/a>, especially when you consider that each team was held to its own strict NDA regarding its yet-to-be released devices. We successfully shared design strategy across teams without letting any cats out of bags.<\/p>\n<hr \/>\n<div id='gallery-2' class='gallery galleryid-214 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/amyredmond.com\/portfolio\/msft-band\/15-msft-band_innovation\/'><img width=\"1438\" height=\"763\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation.jpg 1438w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation-300x159.jpg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation-768x407.jpg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation-1024x543.jpg 1024w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_innovation-1200x637.jpg 1200w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/amyredmond.com\/portfolio\/msft-band\/15-msft-band_insights\/'><img width=\"1438\" height=\"795\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights.jpg 1438w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights-300x166.jpg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights-768x425.jpg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights-1024x566.jpg 1024w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2017\/10\/15.MSFT-band_insights-1200x663.jpg 1200w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<hr \/>\n<p><span style=\"color: #808080;\"><em>With over 18 years of experience in agency and studio settings,\u00a0<a title=\"Amy Redmond (Art Direction\/Design\/Letterpress)\" href=\"http:\/\/www.amyredmond.com\/\">Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (<a title=\"Amada Press\" href=\"http:\/\/amadapress.com\" target=\"_blank\" rel=\"noopener\">Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0<a title=\"School of Visual Concepts\" href=\"http:\/\/www.svcseattle.com\/\" target=\"_blank\" rel=\"noopener\">School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project: Microsoft Band site redesign Clients: Microsoft + POSSIBLE (Seattle) Role: Art Director Milestones include a responsive site redesign for the October 2015 launch of the newest version of\u00a0Band,* Microsoft\u2019s fitness-tracking wearable with the productivity features of a smart watch. The new site was released alongside POSSIBLE\u2019s redesign of an entire suite of Microsoft device [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[24,25,10,11,26,27,28,98],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/214"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":6,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":942,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/214\/revisions\/942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/215"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}