{"id":1531,"date":"2018-05-15T13:52:27","date_gmt":"2018-05-15T20:52:27","guid":{"rendered":"http:\/\/amyredmond.com\/portfolio\/?p=1531"},"modified":"2022-05-15T16:10:03","modified_gmt":"2022-05-15T23:10:03","slug":"yglobalcamping2018","status":"publish","type":"post","link":"https:\/\/amyredmond.com\/portfolio\/yglobalcamping2018\/","title":{"rendered":"YMCA Global Camping Conference<br>\u2014<br>Social Media Campaign"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-1531 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/amyredmond.com\/portfolio\/yglobalcamping2018\/ymca18-global-camping-conference-social3\/'><img width=\"1920\" height=\"1080\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3.jpeg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3.jpeg 1920w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3-300x169.jpeg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3-768x432.jpeg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3-1024x576.jpeg 1024w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3-1200x675.jpeg 1200w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social3-1860x1046.jpeg 1860w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Project<\/strong>: Common Ground Through Camp Social Media Campaign<\/p>\n<p><strong>Event<\/strong>: Global Camping Conference (2018)<\/p>\n<p><strong>Client<\/strong>: YMCA<\/p>\n<p><strong>Role<\/strong>: Art Direction \/ Design<\/p>\n<p>YMCA&#8217;s Global Camping Conference supports its global movement to advance program quality, collaboration and leadership in camping while strengthening the diversity, inclusion and global engagement efforts of YMCA camps around the world.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-large wp-image-1529\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social2-596x1024.jpeg\" alt=\"\" width=\"560\" height=\"962\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social2-596x1024.jpeg 596w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social2-175x300.jpeg 175w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social2-768x1320.jpeg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social2.jpeg 800w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>In 2018, the conference took place in Estes Park, Colorado and convened more than 400 resident camp leaders and volunteers from more than 30 countries.<\/p>\n<p>The media campaign was created in alignment with the YMCA global brand, and supported event promotion in social channels (LinkedIn, Twitter, Facebook, Instagram) at international, national, and local levels.<\/p>\n<p>To ensure authenticity,\u00a0 images taken during past events in the Colorado Rocky Mountain region were pulled from the national YMCA brand library. Care was taken to represent the diverse global community of YMCA staff and campers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1528 size-full\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1.jpeg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1.jpeg 1080w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1-150x150.jpeg 150w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1-300x300.jpeg 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1-768x768.jpeg 768w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2022\/05\/YMCA18-global-camping-conference-social1-1024x1024.jpeg 1024w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>The initial campaign laid the groundwork for other departments to expand the graphics for use in event registration pages, direct mail, and conference presentation decks.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1535\" src=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social4.png\" alt=\"\" width=\"926\" height=\"195\" srcset=\"https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social4.png 926w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social4-300x63.png 300w, https:\/\/amyredmond.com\/portfolio\/wp-content\/uploads\/2018\/05\/YMCA18-global-camping-conference-social4-768x162.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/p>\n<hr \/>\n<p><span style=\"color: #808080;\"><em>Experienced with working in agency and studio settings,\u00a0<a title=\"Amy Redmond (Art Direction\/Design\/Letterpress)\" href=\"http:\/\/www.amyredmond.com\/\">Amy Redmond<\/a>\u00a0is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (<a title=\"Amada Press\" href=\"http:\/\/amadapress.com\" target=\"_blank\" rel=\"noopener\">Amada Press)<\/a>\u00a0in Seattle. She also teaches at the\u00a0<a title=\"School of Visual Concepts\" href=\"http:\/\/www.svcseattle.com\/\" target=\"_blank\" rel=\"noopener\">School of Visual Concepts<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project: Common Ground Through Camp Social Media Campaign Event: Global Camping Conference (2018) Client: YMCA Role: Art Direction \/ Design YMCA&#8217;s Global Camping Conference supports its global movement to advance program quality, collaboration and leadership in camping while strengthening the diversity, inclusion and global engagement efforts of YMCA camps around the world. In 2018, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[104,15,110,40,22,103,23,69],"_links":{"self":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/1531"}],"collection":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/comments?post=1531"}],"version-history":[{"count":5,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/1531\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/posts\/1531\/revisions\/1539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media\/1540"}],"wp:attachment":[{"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/categories?post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amyredmond.com\/portfolio\/wp-json\/wp\/v2\/tags?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}