Project: Flight Path

Client: The Common Acre

Role: Designer + Art Director

 

THE DESIGN CHALLENGE

In 3 weeks, design a visual identity for the Flight Path project, along with environmental signage for its art & education exhibit in the Seattle-Tacoma International Airport.

ABOUT THE PROJECT

Flight Path is a project of The Common Acre, with support from the Port of SeattleUrban Bee Company and 4Culture). It will turn scrub land around Sea-Tac International Airport into pollinator habitat, raise better bees, and raise awareness inside the airport through an art and education exhibit involving 30–40 regional artists. (The exhibit opened June 17, 2014. View the press release.)

“Honeybees and other pollinators are in real peril. Not uncoincidentally, our food system, which is rooted in long-distance transportation, is in dire straits. Our goal with Flight Path is to change that. At the nation’s 15th busiest airport, we will create a new model for land use, public-private partnership, and cultural engagement nation-wide.” — Common Acre

 

DEVELOPING THE LOGO

In my research about bees, I discovered a diagram showing the path a bee makes when communicate to other bees where pollen can be found. Further research revealed that the paths planes follow in and out of Sea-Tac Airport create similar shapes. In trying to tell the story of how bees & humans are connected, this became a great source of inspiration for both the logo and the exhibition signage.

 

The following pages, below, are my early sketches for the Flight Path logo.

 

[Below: Final Flight Path logo, in black & white.]

INCORPORATING COLOR & CREATING SIGNAGE

Bees see many colors differently than we do; for example, orange looks like green to them. Blue, however, appears the same to both of us. These facts first informed the color choices for the exhibit signage. After playing with it for awhile I solidified some ideas, applied them to the logo, and then went back and updated the signage. That’s not the usual way to develop a logo, but with a 3-week timeline it was necessary to allow some back-and-forth in the design process.

[Below: Final Flight Path logo, in color.]

[Below: Environmental signage for the Flight Path exhibit in Sea-Tac Airport. Elevations provided courtesy of VIA Architects.]

Visual Design: Amy E. Redmond
Exhibit Curator: Kate Fernandez
Fabrication Manager: Tim Stackpole
Production Design: VIA Architects
Exhibit Casements: EMP Museum
Photography: Rod Hatfield

Flight Path is a project of The Common Acre, with support from the Port of SeattleUrban Bee Company and 4Culture. Thanks is also due to all Kickstarter contributors, who helped get this project off the ground.


With over 18 years of experience in agency and studio settings, Amy Redmond is a visual designer who thrives on variety, creating print and interactive work for corporate and non-profit clients. To keep her creativity refreshed, Amy balances digital design with time in her letterpress studio (Amada Press) in Seattle. She also teaches at the School of Visual Concepts.

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June 9, 2014